Promotion Indonesia’s tourism – position Indonesia is between the two continents, Asia and Australia and is flanked by the Pacific Ocean and Indian Ocean and is located on the equator puts Indonesia in a strategic position in all areas including one of which is the world pariwsata. Beauty and natural wealth of Indonesia is tremendous potential for the welfare of the people of Indonesia. Imagine, if the world of tourism in Indonesia is managed professionally it will be able to bring in foreign exchange and revenue for Indonesia.
Promo Indonesia Tourism
Indonesia as the emerald of the equator save a lot of potential in the tourism potential from Sabang to Merauke. Promo Indonesia Tourism potential has been successful in attracting foreign tourists where it has been an increase in tourist arrivals (tourists) in the year 2010 reached 7.00 million, an increase of 7.88 percent compared to foreign tourists visit in 2009 to reach 6.32 million people. The average length of stay of foreign tourists in 2010 increased to 8.04 days, from the year 2009 which amounted to 7.69 days. Meanwhile, the average expenditure visitation also increased by about 9.02 percent. Estimates of foreign exchange receipts from foreign tourists visiting in 2010 reached USD 7.6 billion, an increase of 20.63 percent from the year 2009 which amounted to USD 6.3 billion. Meanwhile, the movement of domestic tourists (wisnus) also increased from 229.73 million movements in 2009 to 234.38 million movements in 2010. This resulted in an increase in total expenditure of Rp wisnus. To Rp 137.91 trillion. 150.49 trillion.
In the year 2011, visits of foreign tourists is estimated to reach 7.1 million people, which will generate income of U.S. $ 7.2 billion. The average length of stay is estimated at 7.7 days with an average expenditure per day of U.S. $ 136.4 or U.S. $ 1,050.0 per visit. Meanwhile, wisnus visit in 2011 is estimated at 237.0 million movements, with total expenditure amounting to Rp. 154.5 trillion.
National tourism development has shown encouraging progress, but the growth of foreign tourists visit has not yet reached the highest growth as growth in the period 2003-2004 (19.1 percent).
A new hope in the advancement of tourism in Indonesia in order to improve the competitiveness of tourism in Indonesia at regional and international levels, is by the enactment of Presidential Decree Number 22 Year 2011 on Indonesian Tourism Promotion Board dated August 1, 2011. Setting the Presidential Decree No. 22 of 2011 is a mandate of Law Number Law 10 of 2009 section 36 where the government facilitates the establishment of the Indonesian Tourism Promotion Board is domiciled in the State capital. Indonesia Tourism Promotion Board is a private institution and is independent. Where the task Indonesia Tourism Promotion Board:
A. improve the image of tourism in Indonesia;
2. increasing tourist arrivals and foreign exchange earnings;
3. increase domestic tourist visits and spending;
4. raise funds from sources other than the State Budget and Regional Budget in accordance with the provisions of the legislation, and
5. conduct research in order to develop business and tourism business.
The organizational structure of the Indonesian Tourism Promotion Board consists of 2 (two) elements, ie elements of policy makers and implementers elements.
Elements of policy makers Indonesia Tourism Promotion Board amounted to 9 (nine) persons members consist of:
a. representatives of tourism associations 4 (four);
b. representatives of professional associations 2 (two);
c. associate vice flight 1 (one), and
d. experts / academics 2 (two).
Implementing elements of the Indonesian Tourism Promotion Board chaired by an executive director, assisted by several directors according to need.
With the establishment of the Indonesian Tourism Promotion Board is expected to develop marketing and promotion of tourism at home and abroad through the improved effectiveness of marketing and promotion of tourism-based integrated information and communications technology, responsive to the market; development and analysis of market information, so that Indonesia can afford and the future of tourism has high competitiveness at regional international maupunn, hopefully